Your Personal Email Marketing Dictionary.

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Word of the Week

Attributes

Description

An attribute is a defining characteristic of an entity. Attributes make it easy to identify the characteristics of an entity and also group entities. At Engage, you can also use attributes to create customer segments e.g. “Customers with age above 55”.

As defined by

Engage

Popular Word

Segmentation

Description

Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately

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All-time Favourite

Automation

Description

Automation is a sequence of processes that can be automatically triggered to perform specific customer-related tasks

As defined by

Engage