Your Personal Email Marketing Dictionary.

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Word of the Week

Email series

Description

An email series is a sequence of prepared emails that are automatically triggered by an event and sent to a customer over a period of time. Email series are usually used to onboard new users or send a set series of campaigns to the user.

As defined by

Engage

Popular Word

Segmentation

Description

Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately

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All-time Favourite

Automation

Description

Automation is a sequence of processes that can be automatically triggered to perform specific customer-related tasks.

As defined by

Engage