Campaigns

Broadcast and Campaign are interchangeably used to refer to one-off messages sent to a group of contacts. However, Campaigns don’t necessarily have to be through messaging or one-off. Campaigns can be through other channels like forms, surveys or ads.

- Engage

Other definitions

Macmillian Dictionary

A series of things such as television advertisements or posters that try to persuade people to buy a product.

Mailchimp

Any distributed content, that's created and measured in Mailchimp, including regular emails, automations, landing pages, and ads.