Products need to be able to get data input from users to function as necessary. This data could be for feedback, survey, list subscription, payment, or something else. Forms are how this is possible.

A form is a page that lets you collect data from people in a structured way. In marketing, forms are mostly used for feedback, surveys, lead generation, and list subscriptions. When you create a list on Engage, an embed code for a form is also included to subscribe users to the list.

Other definitions

A web form (or HTML form) is a place where users enter data or personal information that’s then sent to a server for processing. For example, users can provide their name and email address to sign up for a newsletter or place an order.

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