Email Preheader Text
An email preheader text is a summary text at the top of your email content, added to show as a preview text in your recipient’s email inbox. By default, the email client will use the first set of texts in the email as the preview text. Sometimes, this set of texts may not make a good summary. Setting a preheader text within the content lets you customize what to show as the preview text.
Most times, the preheader text is hidden within the email content.
By default, the client will use the first set of texts in the email content as preview texts. Sometimes, this set of texts may not make a good summary of the email content. Setting a preheader text within your email lets you set a custom summary to be used as the preview text.
A custom preheader text used to show the summary of the email content.
Other definitions
Campaign Monitor
Email preheader is the summary text that follows a subject line when the email is viewed in an inbox. In many cases, it’s used to provide a short summary of the email, and is typically one sentence long.
Read MoreEssence of email
In brief, a preheader is a text that comes after the subject line when an email is viewed in your inbox. It’s often used to give your email list a taste of what’s inside the body of your email.
Read More