A/B Split Test

A/B testing in email marketing refers to an experimentation process where two or more versions of an email with different subject lines, copy, and call-to-action are sent to subscribers or customers in different segments or groups to determine which email version will convert better.

Other definitions

A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drive business metrics.

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A/B testing (also known asĀ split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

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