A/B Split Test
A/B testing in email marketing refers to an experimentation process where two or more versions of an email with different subject lines, copy, and call-to-action are sent to subscribers or customers in different segments or groups to determine which email version will convert better.
A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drive business metrics.Read More
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.Read More