Events/Actions

An event is an action performed directly by a customer or triggered on behalf of the customer e.g. “Clicked a button”, “Payment failed”, “Liked an item”. At Engage, these events can be used to create customer segments for personalized engagement.

- Engage

Other definitions

Google Analytics

An event is a type of hit used to track user interactions with content

Customer.io

Events are actions people perform in your app, on your website, etc—things like button clicks, scrolling to the bottom of a page, or purchases.

Computer Hope

An event is an action that occurs as a result of the user or another source, such as a mouse click.