A list is a group of customers. Lists make it easy to send broadcasts to multiple customers at once. Unlike with segments where customers are automatically added or removed based on data changes, you can manually add or remove customers to and from a list.

Other definitions
Active Campaign

Lists are the broadest segments you can create of your contacts. Put another way, lists are the first layer of segmentation.

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It’s a collection of email addresses used by an individual or an organization to send marketing material to multiple recipients.

In simple terms, an email list refers to the total amount of subscribers you have, which basically is a synonym to “the mailing list”, or “subscriber’s list”.

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